Avoid These Mistakes
Become a copywriter hero, someone that not only is after the money but actually can provide quality and help businesses reach the new heights, make them feel royal.
Doing this requires sacrifice and facing your weaknesses head on– Superman doesn’t hire other people to take down the villains, he puts his life in danger to stop them, even with kryptonite involved, not because he profits from it, but because it’s his responsibility.
What is your kryptonite? What makes your copies weak? Have you even thought about it?
Anything without a foundation will crumble and fall, including your copies, you must investigate the kryptonite in your copy, what is its weakness?
You have to break your copy down piece by piece to find the kryptonite, eradicate it and rebuild a stronger foundation.
Not everyone knows what to look for, and some think they do but have misunderstood the bigger picture.
This is why I have created the ultimate list for you to investigate, find and eradicate the “copy kryptonite”.
Remove the bacteria
Your copy has its own immune system, filled with powerful words that elevate its impact.
Words like 'grand,' 'stunning,' and 'dreadful' act as defenses, strengthening your message and making it unforgettable.
Then there are the 'bacteria words'—the filler words that cheapen your copy.
These words hide in plain sight and negatively trigger your subconscious without you even realizing it.
Excessive use of these can turn off your readers.
Really
Very
That
Ongoing
Needless to say
Shorten Sentences
Long, dreadful sentences can demotivate readers.
You need to shorten them, making the text simple and easy to read.
Once you've removed unnecessary fluff, this becomes easier.
Watch for excess words, use contractions (I’m instead of I am), and be direct.
For example, instead of saying, 'I would like to let you know that I have received your email,' simply say, 'I got your email.
Don’t be a professor, be a kid
The trick is to write like you're in fifth grade.
If you try to sound smart, your copy will become vulnerable.
Nobody wants to hear about your 'ergonomically engineered vacuum.' Instead, say it’s easy to use.
Humble yourself—your goal isn’t to impress but to engage.
Customize Your Powers
Just as superheroes tailor their powers to fight specific villains, you need to customize your message for your audience.
If a superhero tried to save the day without knowing who they're up against, they’d likely fail.
Similarly, if you write without considering your readers' interests and needs, your message will miss the mark. _
Know your audience to unleash your copywriting superpowers effectively!_
Lead Readers to Action Like a Hero!
Just as a superhero needs a clear mission to save the day, your readers need a strong call to action to know what to do next.
Don’t leave them guessing! Simple CTAs like 'Shop Now!' or 'Explore Now' work perfectly.
Where many people go wrong is in the color choice; it often doesn't stand out enough.
A good rule of thumb is to use the color wheel—choose a color opposite to your primary color to make it pop!
Become a Copywriting Hero
Copywriting is more than just selling—it’s about creating a connection, offering value, and helping businesses soar to new heights.
Like any hero, you must face the weaknesses in your copy, tackle them head-on, and rebuild a stronger foundation.
By removing filler words, simplifying sentences, engaging like a fifth grader, and customizing your message, you can transform your copy from weak to powerful.
And remember, lead your readers to action with strong, clear CTAs. Master these skills, and you'll not only help businesses thrive, but you'll become a true copywriting hero.
Now, go find your kryptonite and conquer it!
