Product Research From Dan S Kennedy
Why Most Offers Don’t Sell
Most creators jump straight into writing copy… without understanding what they’re selling, who they’re selling to, or why anyone should care.
The system below is built on timeless direct‑response principles and modern market research — giving you a repeatable way to create offers that stand out, convert, and scale.
The 9‑Step Blueprint for Researching Products That Sell
The Warning Most Creators Ignore
Without real market research, selling becomes guesswork. Your messaging turns vague. Your product becomes forgettable. Your growth becomes inconsistent. This is why most creators plateau — not because they lack talent, but because they lack data.
And that’s exactly why I built the advanced market research system inside my VIP document, so you never have to guess again.
Hope this brought you some value!
There’s plenty more value on the FREE version of The Personal Brand Playbook—don’t miss out.
